Product design / software engineering

From a clear idea to a working product.

Work directly with me to define, design and build your software product. I connect product decisions, user experience and engineering, and stay responsible through the agreed delivery.

Start a product brief ↗Explore the process ↓

Direct collaboration

One accountable lead

Connected disciplines

Product / design / engineering

A clear start

Written brief first

Based in Yerevan

English & Persian

The right collaboration

A product to build. A problem to solve.

Best suited to clients who want design and engineering to move together, with direct access to the person making the key decisions.

A new software product

A founder or team with a defined problem who needs a product taken from its first outline to a usable release.

A specialised business workflow

An operational process that needs a focused interface, a clear data model and connections to existing systems.

A product that needs its next stage

An existing prototype or system that needs a clearer experience, additional capabilities or demanding integrations.

From definition to delivery

One connected process.

Define the product

Turn the problem, users and constraints into a clear first release. Agree the scope and what success looks like before implementation.

Product brief / priorities / acceptance criteria

Design the experience

Map the main workflows and shape an interface around the work users need to do. Review the important interactions before committing to the build.

User flows / interface design / reviewable prototype

Engineer the system

Connect the interface, data model, backend and required integrations. Build in reviewable stages, with testing around the behaviour that matters.

Working software / integrations / validation

Deliver and evolve

Prepare the agreed release, operating documentation and handover. Deployment, ongoing development and support are scoped for the project.

Release / documentation / agreed support plan

How I lead the work

I lead product direction, architecture, review and delivery. AI agents support execution; I remain responsible for decisions and the final result. Human specialists join when the project calls for their expertise.

Written communication keeps requirements and decisions clear. Meetings are available when discussion is useful. Scope, milestones and the support arrangement are agreed before delivery commitments are made.

Experience in deployed systems

Work with an operating context.

Payments / backend / integration

Mobile payment infrastructure ↗

Backend and PSP merchant integration for Saman Kish; infrastructure behind multiple products, including iPay.

Urban systems / team leadership

A citywide kiosk network ↗

Senior developer and lead of eight people; a Shiraz deployment beginning with 100 kiosks, followed by expansion and maintenance.

Historical project profiles describe my confirmed responsibilities and the known project outcomes.

Start with the problem

What should your product make possible?

Tell me who it is for, what exists today, and the first outcome you want to reach. A short brief is enough to begin; we can clarify the scope together.

Discuss your product ↗