AI visibility for B2B software
Your buyers ask AI. Is your brand in the answer?
I audit how B2B software brands show up in ChatGPT, Perplexity, Gemini and Google AI Overviews — and fix the gaps that keep you off the shortlist.
Source: AI Ranked / Zenodo, 150 US B2B software queries, Aug–Oct 2026. Figures are directional, not a guarantee.
The shift
Google rank is not the ticket.
In a 2026 survey of 300 senior B2B buyers, 47% said they start vendor research with an AI assistant — ahead of Google. 93% use AI to summarize or compare vendors.
AI doesn’t rank authority. It assembles an answer from the pages that fit the question. In a 150-query B2B software study, vendor sites earned 44.1% of citations, YouTube 20.5%, publishers 13.3%, Reddit and forums 10.4%. Only 28.7% of cited URLs also held a Google top-10 spot.
That is a different game from SEO — and it is measurable.
What you get
288 answers. Four engines. Ten fixes.
The measurement
- 24 buying questions across 6 patterns: best, SMB, industry, vs, top tools, alternatives
- ChatGPT, Perplexity, Gemini and Google AI Overviews
- 3 runs per question — variance noted, not hidden
- Citation share vs 5 competitors, by engine and pattern
The diagnosis
- Source mix: vendor, YouTube, Reddit, publishers, review sites
- Why the cited page won — structure, entities, recency
- Gap map: which questions you’re absent from
- 10 prioritized fixes with effort and impact
Deliverables
- 12–15 page decision report (PDF)
- Raw results (CSV) — your data, not a dashboard login
- 45-minute walkthrough
- 30-day action plan
How it works
Five days, no discovery call.
Send the basics
Brand, category, five competitors, ICP. No analytics access needed.
I run the panel
288 answers, four engines, three runs, source extraction.
You get the report
Citation share, source diagnosis, ten fixes, raw CSV.
We walk through it
45 minutes on the gaps and the next 30 days.
Price
An audit, not a retainer.
Agencies in this category charge $5,500–$12,000 a month. This is the diagnostic they start with — without the retainer.
Five business days. Card payment, or a written invoice on request. If I can’t find at least five actionable citation gaps, you don’t pay.
Start an auditSecure card checkout via Vulta · a written invoice is available on request.
Who it’s for
- B2B software, 20–200 people
- VP Marketing, Head of Growth, Head of Content
- You already publish comparison or alternatives content
- You want a decision, not another dashboard
Independent practice. No client results are claimed on this page. The audit measures public AI answers and public pages; it does not guarantee rankings, citations, traffic or revenue.
FAQ
Fair questions.
Is this SEO?
No. SEO optimizes rankings; this optimizes citations in AI answers. They overlap only 28.7% in the 150-query study — a #1 ranking does not guarantee you are in the AI answer.
Which engines do you measure?
ChatGPT, Perplexity, Gemini and Google AI Overviews. Each question runs three times; the report shows variance.
Do you need access to our analytics?
No. The audit uses public answers and public pages. If you want a private benchmark, the Sprint adds your own content and placement plan.
How is this different from a tool?
Tools show a dashboard. This explains why the citation went to someone else — and what to change. The deliverable is a decision, not a login.
Can you implement the fixes?
Yes, through the 90-day Sprint. The audit stands alone if you prefer to implement in-house.
Next
See the gap before you spend on content.
Not ready for an audit? Take the free 12-question AI Visibility Scorecard first — no email needed to see your score.
Send your brand, category, five competitors and ICP. I’ll confirm fit within one business day.
Start an audit — €390 Ask a question