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← Demo LabINDEPENDENT CONCEPT · DESIGN REVIEW
INTERACTIVE CAMPAIGN DESIGN PROPOSAL / 01

Let an audience explore the idea.

A campaign experience where visual direction, city and objective shape a brief that can be discussed with a creative team.

Try the live prototype
WORKING DESIGN PROTOTYPE↗
Visual concept for the proposed workflow
Fictional campaign identities and local draft generation. No advertising result, live AI or campaign integration is claimed.
01 / UNDERSTAND THE FRICTION

Attention needs a meaningful next action.

Working hypotheses to validate with your team.

01

A static campaign can leave preferences unexplored.

02

Different objectives need different briefs.

03

Engagement alone does not prove qualified demand.

THE DESIGN RESPONSE

Connect exploration to a useful brief.

01

Change the visual direction in the interface.

02

Choose city and objective.

03

Create a draft for the creative team.

02 / TRY IT YOURSELF

A short test. A clearer decision.

Open the prototype ↗
01

Switch the campaign direction.

02

Select city and objective.

03

Generate and inspect the brief.

03 / DEFINE THE VALUE

What would make this worth building?

Design earns its place when it improves a real process. Capture a baseline, test a limited release and compare the same measures.

  • Interaction completion.
  • Qualified brief submissions.
  • Follow-through to a useful conversation.
04 / A CONTROLLED FIRST RELEASE

Build one interactive campaign component.

One approved creative direction, a short interaction and a measurable handover. Content, audience and traffic source must be agreed before testing.

01

Define

Map the current workflow, constraints and baseline. Agree on a written scope and acceptance criteria.

02

Design

Review the important journeys with representative content before implementation.

03

Build & verify

Implement the agreed scope, test integrations and review real content with the owner.

04

Launch & learn

Hand over source and operating notes, agree support boundaries and compare results with the baseline.

WHAT EXISTS TODAY

A clear prototype. A separate production scope.

Fictional campaign identities and local draft generation. No advertising result, live AI or campaign integration is claimed.

No real order, payment or external message is created by these demos. Input stays in the current browser session; downloads are optional. Reloading clears demo state. Do not enter real customer data.

THE NEXT DECISION

Choose a direction.
Define the first release.

Bring the current workflow, constraints and a small set of representative examples. We can define a written scope, acceptance criteria, price and milestones before implementation.

Discuss this concept ↗

Prepared by Reza Farsi · Product design & software engineering · Design direction, architecture, review and delivery led by Reza.

REZA FARSI / CONCEPT PRESENTATION

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